{"id":6877,"date":"2023-10-03T04:22:00","date_gmt":"2023-10-03T02:22:00","guid":{"rendered":"https:\/\/otodomblogpstg.wpengine.com\/wiadomosci\/kompendium-dewelopera\/"},"modified":"2026-03-23T11:04:16","modified_gmt":"2026-03-23T10:04:16","slug":"kompendium-dewelopera","status":"publish","type":"post","link":"https:\/\/www.otodom.pl\/wiadomosci\/kompendium-dewelopera\/","title":{"rendered":"Kompendium Dobrych Praktyk Dewelopera"},"content":{"rendered":"\t\t\t\t<style>p.is-style-main{color:var(--wp--preset--color--mist-600);letter-spacing:-0.02em;line-height:1.6;font-size:var(--wp--preset--font-size--x-large)}p.is-style-preheading{color:var(--wp--preset--color--secondary);text-transform:uppercase}p.is-style-fit-content{width:fit-content}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}\n<\/style>\n\t\t\t\t\n<p class=\"wp-block-paragraph\"><strong>Deweloperzy wyprodukowali i wprowadzili na rynek w ostatniej dekadzie ponad milion mieszka\u0144. To niemal wszystkie (98%) mieszkania w budynkach wielorodzinnych jakie powsta\u0142y w tym czasie w Polsce. Dlatego wydawa\u0107 by si\u0119 mog\u0142o, \u017ce nie ma ani potrzeby ani przestrzeni na usprawnianie praktyk podmiot\u00f3w dzia\u0142aj\u0105cych w tym sektorze. Czy tak jest w istocie?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kompendium Dobrych Praktyk Dewelopera<\/strong> z czym mierzy si\u0119 bran\u017ca?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A jednak, mimo wielkiego wp\u0142ywu na kszta\u0142towanie przestrzeni polskich miast i wielu pozytywnych inicjatyw jakie podejmuje, bran\u017ca deweloperska nadal nie cieszy si\u0119 sympati\u0105 &#8222;opinii publicznej&#8221;. Stoj\u0105 za tym niew\u0105tpliwie niuanse w obszarze obs\u0142ugi klienta. <strong>Jeden niezadowolony klient potrafi by\u0107 bowiem g\u0142o\u015bniejszy w wyra\u017caniu swojej opinii ni\u017c dziesi\u0119ciu zadowolonych.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jest te\u017c wiele obszar\u00f3w na \u015bcie\u017cce wsp\u00f3\u0142pracy dewelopera z klientem, w kt\u00f3rych<strong> niewielka zmiana mo\u017ce prze\u0142o\u017cy\u0107 si\u0119 na ogromn\u0105 r\u00f3\u017cnic\u0119 w postrzeganiu ca\u0142ego procesu. <\/strong>Dlatego zach\u0119camy by si\u0119gn\u0105\u0107 po nasze kompendium.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8f98fe35 wp-block-buttons-is-layout-flex\">\t\t\t\t<style>.wp-block-buttons{margin:2.5rem auto}.wp-block-buttons.aligncenter{justify-content:center}.wp-block-buttons .wp-block-button.wp-block-button__width-50{width:50%}.wp-block-button__link{min-height:3rem;padding:var(--wp--preset--spacing--size-12) var(--wp--preset--spacing--size-24);color:var(--wp--preset--color--dark);border-radius:.5rem;background:var(--wp--preset--color--primary);font-weight:600}.wp-block-button__link:hover,.wp-block-button__link:focus{opacity:.8}.wp-block-button.is-sm .wp-block-button__link{min-height:2.5rem;padding:var(--wp--preset--spacing--size-8) var(--wp--preset--spacing--size-16);font-size:.875rem;line-height:normal}.wp-block-button.is-style-outline .wp-block-button__link{color:var(--wp--preset--color--mist-950);border:1px solid var(--wp--preset--color--border-subtle);background-color:rgba(0,0,0,0)}.wp-block-button.is-style-link .wp-block-button__link{padding:0;color:var(--wp--preset--color--dark);border:none;background:rgba(0,0,0,0)}.wp-block-button.is-style-fill-secondary .wp-block-button__link{color:var(--wp--preset--color--light);background:var(--wp--preset--color--inverse)}.wp-block-button.is-style-fill-secondary .wp-block-button__link:focus-visible,.wp-block-button.is-style-fill-secondary .wp-block-button__link:focus{outline-color:var(--wp--preset--color--inverse) !important;opacity:1}.wp-block-button.is-style-download .wp-block-button__link{display:flex;align-items:center;padding:0;font-size:1rem;color:var(--wp--preset--color--dark);border:none;background:rgba(0,0,0,0);gap:0.5rem}.wp-block-button.is-style-download .wp-block-button__link::before{content:\"\";display:block;width:1.5rem;height:1.5rem;background-image:url(https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/themes\/otodom-wiadomosci\/assets\/images\/svg\/download-ow.svg);background-repeat:no-repeat;background-position:center;background-size:contain}.wp-block-button.is-style-arrow-right .wp-block-button__link{display:flex;align-items:center;min-height:2rem;padding:0;font-size:1rem;color:var(--wp--preset--color--dark);text-decoration:underline;border:none;background:rgba(0,0,0,0);gap:1.25rem}.wp-block-button.is-style-arrow-right .wp-block-button__link::after{content:\"\";display:block;width:2rem;height:2rem;background-image:url(https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/themes\/otodom-wiadomosci\/assets\/images\/svg\/arrow-left-long.svg);background-repeat:no-repeat;background-position:center;background-size:contain}.wp-block-button.is-style-fill.is-style-download .wp-block-button__link{min-height:3rem;padding:var(--wp--preset--spacing--size-12) var(--wp--preset--spacing--size-16);color:var(--wp--preset--color--dark);border-radius:.5rem;background:var(--wp--preset--color--primary)}.wp-block-button.is-style-fill-secondary.is-style-download .wp-block-button__link{min-height:3rem;padding:var(--wp--preset--spacing--size-12) var(--wp--preset--spacing--size-16);color:var(--wp--preset--color--light);border-radius:.5rem;background:var(--wp--preset--color--inverse)}.wp-block-button.is-style-fill-secondary.is-style-download .wp-block-button__link::before{background-image:url(https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/themes\/otodom-wiadomosci\/assets\/images\/svg\/download-white-ow.svg)}\n<\/style>\n\t\t\t\t\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/uploads\/2025\/09\/otodom_KompendiumDobrychPraktyk.pdf\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Pobierz <br>Kompendium dobrych praktyk<\/mark><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Pobierz Kodeks Agenta PRO<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kompendium dobrych praktyk &#8211; na dobre i gorsze czasy<\/h2>\n\n\n\t\t\t\t<style>.wp-block-media-text{margin-bottom:var(--wp--custom--media-spacing);margin-top:var(--wp--custom--media-spacing)}\n<\/style>\n\t\t\t\t\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/uploads\/2026\/03\/Kompendium-okladka.png\" alt=\"\" class=\"wp-image-12174 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Kompendium powsta\u0142o na bazie rekomendacji wypracowanych przez <strong>Rad\u0119 Dobrych Praktyk<\/strong>, oraz bada\u0144 przeprowadzonych na jej potrzeby. Wszystko we wsp\u00f3\u0142pracy z ekspertami z dziedziny budowania \u015bcie\u017cki klienta (CX) oraz sprzeda\u017cy i marketingu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efekt naszej pracy to zbi\u00f3r najlepszych rozwi\u0105za\u0144 w zakresie obs\u0142ugi klienta. <strong>Rozwi\u0105zania i rekomendacje przedstawione zosta\u0142y na dwunastu punkach styku nabywcy z deweloperem.<\/strong> Obejmuj\u0105 okres od momentu zainteresowania zakupem nieruchomo\u015bci, a\u017c do chwili, w kt\u00f3rej nabywca u\u017cytkuje zakupione mieszkanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8f98fe35 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.otodom.pl\/wiadomosci\/wp-content\/uploads\/2025\/09\/otodom_KompendiumDobrychPraktyk.pdf\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Pobierz <br>Kompendium dobrych praktyk<\/mark><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\t\t\t\t<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Stosowanie dobrych praktyk na ka\u017cdym etapie procesu zakupowego i dalszej wsp\u00f3\u0142pracy wspiera przede wszystkim cele biznesowe i zadowolenie klient\u00f3w. Jednocze\u015bnie edukacja, badanie potrzeb i budowanie partnerskich relacji nie tylko pomagaj\u0105 kupuj\u0105cym podj\u0105\u0107 odpowiedni\u0105 decyzj\u0119 zakupow\u0105, ale r\u00f3wnie\u017c zwi\u0119kszaj\u0105 zaufanie do dewelopera, co korzystnie wp\u0142ywa na wizerunek ca\u0142ej bran\u017cy nieruchomo\u015bci. <strong>Zadowolony i zaktywizowany klient ch\u0119tniej dzieli si\u0119 pozytywnymi<br>do\u015bwiadczeniami i sk\u0142onny jest do rekomendacji firmy swoim znajomym, tym samym staj\u0105c si\u0119 ambasadorem marki.<\/strong><\/p>\n<cite><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">Marcin Kawecki, Dyrektor Generalny Otodom<\/mark><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mamy nadziej\u0119, \u017ce pomys\u0142y i wskaz\u00f3wki zawarte w tym opracowaniu b\u0119d\u0105 inspiracj\u0105 do budowania efektywnej komunikacji z odbiorcami. Liczymy r\u00f3wnie\u017c, \u017ce pos\u0142u\u017c\u0105 do wprowadzenia usprawnie\u0144 oczekiwanych przez nabywc\u00f3w. A ponadto <strong>umocnienia pozytywnego odbioru sektora deweloperskiego<\/strong> w\u015br\u00f3d klient\u00f3w i opinii publicznej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rada Dobrych Praktyk &#8211; projekt PZFD i Otodom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rada Dobrych Praktyk powsta\u0142a w 2021 roku \u0142\u0105cz\u0105c cele Otodom i <a href=\"https:\/\/www.pzfd.pl\/s\/\"><strong>Polski<\/strong><\/a><a href=\"https:\/\/www.pzfd.pl\/s\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ego Zwi\u0105zku Firm Deweloperskich<\/strong><\/a>. Za jej powo\u0142aniem sta\u0142a ch\u0119\u0107 zbadania i zdiagnozowania obszar\u00f3w, kt\u00f3re w relacjach deweloper\u00f3w z klientami i otoczeniem wymagaj\u0105 poprawy. Wypracowane w toku spotka\u0144 warsztatowych rekomendacje i najlepsze praktyki prowadzi\u0107 maj\u0105 do profesjonalizacji sektora deweloperskiego i budowania pozytywnego wizerunku bran\u017cy. Wsp\u00f3lnym celem PZFD i Otodom jest zwi\u0119kszanie \u015bwiadomo\u015bci spo\u0142ecznej na temat dzia\u0142alno\u015bci firm deweloperskich.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deweloperzy wyprodukowali i wprowadzili na rynek w ostatniej dekadzie ponad milion mieszka\u0144. To niemal wszystkie (98%) mieszkania w budynkach wielorodzinnych jakie powsta\u0142y w tym czasie w Polsce. Dlatego wydawa\u0107 by si\u0119 mog\u0142o, \u017ce nie ma ani potrzeby ani przestrzeni na usprawnianie praktyk podmiot\u00f3w dzia\u0142aj\u0105cych w tym sektorze. Czy tak jest w istocie? Kompendium Dobrych Praktyk [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":6879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[416,370],"tags":[147,578,403,579,497],"class_list":["post-6877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dobre-praktyki","category-pobierz","tag-deweloper","tag-dobrepraktykideweloperow","tag-pzfd","tag-rdp","tag-rynek-deweloperski"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kompendium dobrych praktyk dewelopera<\/title>\n<meta name=\"description\" content=\"Jak zadowoli\u0107 klienta na ka\u017cdym etapie kontaktu z firm\u0105? Z Kompendium Dobrych Praktyk poprawisz efektywno\u015b\u0107 sprzeda\u017cy i marketingu. Pobierz!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otodom.pl\/wiadomosci\/kompendium-dewelopera\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kompendium Dobrych Praktyk Dewelopera\" \/>\n<meta property=\"og:description\" content=\"Jak zadowoli\u0107 klienta na ka\u017cdym etapie kontaktu z firm\u0105? Z Kompendium Dobrych Praktyk poprawisz efektywno\u015b\u0107 sprzeda\u017cy i marketingu. 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